Careers

Head of Growth

New York, NY Full Time $80K-$130K

About Us

Join our growing team at Vetcove in New York City, and help us bring animal health purchasing into the digital age. Vetcove enables veterinary practices to compare real-time pricing and stock across more than 200,000 veterinary SKUs, and to use community insights and analytics to make smart purchase decisions. More than 3,500 veterinary hospitals, serving more than ten thousand veterinarians and millions of animals, rely on our innovative services to keep America's pets healthy.

We’re a growing team on a mission to modernize the $7B/year U.S. veterinary procurement industry. Simply put, Vetcove helps veterinary organizations spend more time giving care, and less time shopping and comparing across vendors to supply their practices. We're completely revolutionizing the way veterinarians discover and buy their products, and how animal health brands engage their veterinary customers.

Vetcove is a Y Combinator (S16) company, and raised a $3M+ seed round in 2016 from notable venture capitalists in Silicon Valley and NYC. Our pet-friendly offices are located in the heart of NYC on Madison Avenue. We're looking for exceptionally talented and passionate people to join our growing team. If you're seeking an exciting challenge and interested in taking this journey with us, email us at careers@vetcove.com.

Job Description

Vetcove is looking for a visionary growth marketer who can write the playbook on reaching and influencing the veterinary market. This function will accelerate Vetcove's success by crafting programs that help Vetcove's message reach veterinary professionals at scale. Growth marketing at Vetcove is a unique opportunity because we're leading the transformation of the animal health industry and supply chain. Your efforts will ensure that veterinarians have the tools they need to provide care, and that America's pets have access to products that will help them lead long, healthy lives. We have a passionate community of thousands of veterinary clinics, and more than one in five (20%) veterinary hospitals already uses our platform. Our goal is to reach four in five (80%) in the next 18 months. The ideal candidate is excited by the challenge of scaling a promising venture through our growth phase toward a market leadership position.


WHAT YOU'LL DO

As our Head of Growth, you’ll collaborate closely with our founders and customer success team to design and execute Vetcove's strategy for reaching veterinary hospitals. After learning our market landscape, you'll design creative methods for quickly scaling our platform to the market.

Traditional promotion methods in veterinary (print ads, conferences, sponsorships, and direct scales) aren't scalable, and don't provide the reach that will allow us to achieve our goals. Instead, you'll leverage our passionate customer base, channel partnerships, and unique industry infrastructure to hack growth in a way that no company in animal health has been able to achieve until now. It will require a great deal of creativity and a test-and-learn methodology to earn a spot within the circles that veterinarians trust and spend their time. Some areas you may want to focus include ambassador programs, partner incentive initiatives, digital customer acquisition strategies across email and social channels, thought leader and publisher partnerships, and creative campaigns that resonate with our unique audience.

You'll have immense resources at your disposal to make this a reality. You'll be promoting a beloved product that retains more than 99% of our users on a monthly basis, and will be supported by the industry's most exceptional technology team comprised of (mostly) MIT software engineers.


KEY RESPONSIBILITIES

  • Design and lead Vetcove's customer acquisition strategy to scale inbound leads
  • Examine the market landscape, customer behaviors, and various data sources to develop and execute strategies that lead to immense brand reach.
  • Define and execute digital acquisition programs with measurable attribution and impact to drive brand awareness -Test, measure, and optimize our customer conversion funnel to maximize initial conversions and build brand trust from day one
  • Work closely with cross-functional team members in content, design, product marketing and growth engineering to define and deliver an integrated campaign strategy
  • Work closely with content and design to consistently test new creative concepts and optimize based on conversion results across digital channels
  • Direct Vetcove's paid digital strategies across social, search, and email


YOU'RE A GREAT FIT IF...

  • You have 5+ years or relevant work experience, and 2+ years leading growth for a fast-paced startup.
  • You've demonstrated incredible customer acquisition results leveraging scrappy and creative strategies
  • You're excited and able to own our customer acquisition function day-to-day, direct other marketing team members to assist you, and be fully responsible for our marketing ROI and growth results
  • You believe a great marketer is one that's uses data and creativity to generate viral impact, rather than one that simply allocates and optimizes a large ad budget
  • You're driven, self-motivated, and have a demonstrated bias for acting decisevely
  • You're not emotionally attached to your ideas, and are willing to scrap strategies and start fresh when results dictate so.
  • You have a growth mindset, are humble, and bring the burning desire to own your domain and the results of your work
  • You're a strong and collaborative team player that we'll enjoy working alongside day after day


IT'S A BONUS IF YOU HAVE EXPERIENCE WITH...

  • Growing B2B businesses
  • Reaching small & medium-sized businesses (SMBs)
  • Reaching medical offices (and especially veterinary offices)
  • Marketplace dynamics and associated community dynamics
  • Understand what makes content great, and what motivates sharing
  • Email address acquisition and delivery optimization


Our Culture

Vetcove’s work environment and culture is awesome. Everyone here believes in the core mission of helping veterinarians, so the candidate absolutely must be a team player, passionate, and a great person. Vetcove believes a happy work place will be a productive one for both the company and the employee.

Vetcove embraces the Silicon Valley workplace structure. We encourage a casual dress, and support a pet-friendly environment where everyone speaks openly and works collaboratively to drive the business forward. We have an open vacation policy and sponsor team lunches, team outings, happy hours when we achieve our goals, and an annual retreat. Our team is comprised of the industry's absolute best, and we're not shy about the fact that we're looking for the most exceptional people to join our team and take this journey with us.

If you know that you're the candidate we've been looking for please email us at careers@vetcove.com.

Ready to apply?

Send an email to careers@vetcove.com with a cover letter, resume, and any other relevant information or apply directly through our AngelList page. We are actively hiring and will get back to you shortly!

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515 Madison Avenue

Suite 1910

New York, NY 10022

support@vetcove.com

646.504.2696